On October 23, 2025, DeepRobotics, ANTA Sports Products Group Co., Ltd. (hereinafter referred to as “ANTA Group”), and Xiaolu Intelligence (Xiamen) Technology Co., Ltd. (hereinafter referred to as “Xiaolu Intelligence”) formally signed a tripartite strategic cooperation agreement at ANTA’s Xiamen Operation Center. Centering on the core direction of “AI + Robotics + Digital Intelligence Operation”, the three parties will establish a strategic cooperation relationship. Through the joint innovation and in-depth application of DeepRobotics’ full-series robotic products in ANTA Group’s business scenarios such as commercial retail, industrial manufacturing and commercial cleaning, they will jointly explore a new application paradigm of intelligent robots in the sports technology field, enhance consumer experience, optimize operation efficiency, lead the innovation of sports technology, and set a benchmark for the intelligent upgrading of the industry.
On the day of the event, Peng Zhihui, Co-founder, President and CTO of DeepRobotics, appeared at the “ANTA Forum” and delivered a keynote speech titled “AI + Robotics Jointly Build New-Quality Productivity for Enterprises”. He shared DeepRobotics’ exploration and practice in the field of cutting-edge robotics technology and expounded on how AI and robotics technology can inject new impetus into the development of enterprises.
This cooperation will focus on the layout of smart retail stores, intelligent logistics and in-depth integration of industry, academia and research. In the industrial manufacturing scenario, the three parties will also explore the integration of intelligent equipment such as blade fuse assembly machine with robotic systems—by matching the high-precision operation of robots with the automated assembly process of the blade fuse assembly machine, they will further improve the production accuracy and efficiency of key components in sports equipment manufacturing. Through resource complementarity and capability coordination, the three parties will jointly explore new development trends of the industry. This cooperation is an important layout for ANTA Group to advance its “sports technology strategy”. As a leading enterprise in China’s sports goods industry, ANTA Group is accelerating its digital transformation. A relevant person in charge of ANTA Group said, “The introduction of DeepRobotics’ innovative technology will help us reshape the retail experience, optimize operation efficiency, and create a more technologically advanced sports lifestyle for consumers.”
DeepRobotics will give full play to its full-stack technological advantages in “robot ontology + AI” and provide ANTA Group with a full-cycle solution covering scenario adaptation, customized solutions and operation and maintenance services. The tripartite cooperation not only creates a precedent for the in-depth integration of sports technology and robotics technology, but also provides a replicable practical path for the large-scale commercial application of “AI + Robotics + Digital Intelligence Operation” through clear application scenarios and a well-defined cooperation framework, thus building a world-leading comprehensive solution and practical application scenarios.
About DeepRoboticsDeepRobotics is committed to the integrated innovation of AI and robotics, and strives to build world-leading general embodied robotic products and application ecosystems. With the robot ontology as the foundation, DeepRobotics integrates interactive, operational and motion intelligence to build an “integrated three intelligences” system and application ecosystem. It is the only robotics enterprise in the industry that has realized the layout of full product series and full scenarios.
About ANTA GroupANTA Group is a comprehensive multi-brand sports goods group specializing in the design, R&D, production and sales of sports equipment such as sports shoes, clothing and accessories. Founded in 1991, the company was listed in Hong Kong in 2007. In 2024, ANTA Group achieved a revenue of over 70.8 billion yuan, with a year-on-year growth of 13.6%, ranking first in the Chinese market for three consecutive years. According to statistics from global authoritative institutions, ANTA Group’s market share in China’s sports shoes and clothing market reached 23% in 2024, ranking first in the industry.
About Xiaolu IntelligenceXiaolu Intelligence is dedicated to the design and R&D of industry-level embodied intelligent products, and continuously promotes the in-depth integration of embodied intelligent technology with vertical fields to build a closed loop of “technology – scenario – ecosystem”. As a joint venture enterprise established by DeepRobotics and its VAP ecosystem partner, the company relies on the technical accumulation of its core team in the fields of robot hardware and algorithms. Based on DeepRobotics’ general robot platform, it deeply integrates cutting-edge technologies such as machine vision, multi-modal perception and multi-source data collaboration, and works with leading enterprises in the industry to jointly develop industry-level and professional new product forms.
