Guide: It is revealed that Insta360 has already started laying out its drone business and plans to launch drone products under two brands. Before Insta360 announced its entry into the drone market, two drone products with different forms had been circulating online, printed with the words “insta360” and “Antigravity” respectively.
News on July 23: Insta360 Innovation officially announced its foray into the drone market!
It is revealed that Insta360 has already started the layout of its drone business and plans to launch drone products under two brands. In addition to Insta360’s own drone brand, there is also a new drone brand co-incubated with a third party.
Previously, Insta360 had made remarkable achievements in the panoramic camera field. Among every 10 panoramic cameras sold worldwide, about 8 are from Insta360. It also ranks second globally in the action camera market. Just last month, Insta360 successfully listed on the Science and Technology Innovation Board, with an opening total market value of approximately 74.185 billion yuan.
Before Insta360 announced its entry into the drone market, two drone products of different forms had been circulating online, printed with “insta360” and “Antigravity” respectively. The latter has opened an official Weibo account, with the certification information showing it is “Shenzhen Yingling Technology Co., Ltd.” Public information shows that this is a company invested in by Insta360.
In fact, Insta360 had previously launched external panoramic cameras for other drone products. The development path of many technological products is from external attachment to integration, and Insta360’s current layout is also in line with this trend.
However, Insta360 will face strong competitors in the drone market. In the consumer drone sector, DJI holds a 70%-85% global market share, and it is almost monopolistic in major markets such as North America, Europe, and Asia. In particular, its share in the domestic consumer drone market exceeds 90%.
DJI has built deep technical barriers and brand advantages relying on mature technologies such as flight control, image transmission, and obstacle avoidance.
But Insta360 is not without a chance of success. It has accumulated certain experience in image algorithms, image transmission algorithms, and CMOS technology. These technical capabilities are expected to be transferred to drone products, bringing users a unique imaging experience.
It is worth continuing to pay attention to whether Insta360 can gain a share in the DJI-dominated market by virtue of its technical advantages and innovation capabilities after entering the drone market.
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