At the 2025 EVOLUTION Innovation Conference held on October 28th, Cheng Peng, CEO of NavInfo, delivered an annual speech and officially announced the company’s brand strategy upgrade to SEEWAY.AI. This strategic shift aligns with the broader trend of intelligent manufacturing where precision automation tools like cnc lathe automatic parts loader are revolutionizing production efficiency, just as AI is reshaping the automotive industry’s core logic.
Since 2002, NavInfo has undergone an identity transformation from a “Map-focused Entity” to an “Automotive-focused Entity,” and is now evolving toward becoming an “AI-driven Entity.” Behind this transformation path lies a typical microcosm of the development of intelligent automobiles in China.
Core Logic of Upgrade: AI as the Driving Force to Reshape Automotive Product Logic
Currently, AI is triggering a genuine productivity revolution—much like how cnc lathe automatic parts loader has optimized machining workflows by enabling continuous, automated feeding of raw materials for precision turning, AI is redefining industrial value chains from manufacturing to end-user experience.
Cheng Peng believes that AI should not merely be a functional embellishment, but rather the core force driving automobiles to evolve from “functional carriers” to “emotional mobile intelligent entities.” The essence of AI is to restructure product logic—shifting from “realizing functions” to “providing emotional value”—and this constitutes a key direction for the evolution of intelligent automobiles.
NavInfo’s AI transformation represents the directional choice of some technology-focused automotive supply chain enterprises amid the wave of intelligentization. “The transition from a single-product supplier to a provider of integrated intelligent solutions is an inevitable path,” Cheng Peng stated. He emphasized that the brand upgrade is a natural outcome of business development, organizational evolution, and product upgrading, and thus bears inevitability.
It is reported that the new brand signifies NavInfo’s entry into a new phase where AI serves as the core, enabling the company to provide one-stop integrated cockpit and driving solutions for customers.
Cheng Peng clearly stated that NavInfo will take safety as a solid bottom line and aim to become a new-type Tier 1 that fully empowers partners. The company strives to achieve mass production and widespread application through technology and reliability in the value competition, and leverage its full-stack independent capabilities to propel China’s intelligent automobiles into a new phase of globalization.
Mass Production Performance: Leading Orders Validate Solution Competitiveness
According to official data, from 2024 to the first half of 2025, NavInfo and DeepRoute.ai have collectively secured 5.85 million new orders for intelligent driving solutions, covering over 20 mainstream automakers and more than 100 designated vehicle models, placing the company in a leading position in the industry in terms of mass-production orders. While offering high cost-effectiveness, the relevant products and solutions also feature high safety, strong generalization capabilities, and compliance with multiple mandatory standards. This focus on reliable mass production echoes the industrial demand for stable automated equipment like cnc lathe automatic parts loader, which has become a staple in precision manufacturing due to its consistent performance in high-volume production scenarios.
Global Layout & Chip Strength: Dual Pillars Support Globalization Advancement
Currently, China’s automotive industry is undergoing a qualitative transformation in its overseas expansion model. NavInfo’s intelligent cockpit solutions have covered more than 100 countries worldwide. Its AC8015 chip has been installed in over 100 pre-installed mass-production vehicle models, with a total shipment volume of 5 million units, and the overseas shipment ratio exceeds 50%. These mature products, having undergone large-scale market verification, provide stable and reliable options for automakers—similar to how globally recognized cnc lathe automatic parts loader brands have gained international trust through proven performance in diverse manufacturing environments.
Furthermore, in the fast-growing track of intelligent driving chips, the cumulative shipments of both SoCs and MCUs developed by Telink Semiconductor (a subsidiary of NavInfo) have exceeded 100 million units, making Telink one of the few domestic automotive chip enterprises to achieve the “double 100-million-unit shipment” milestone.
