Guide: Emerson announced the launch of AI-powered Ovation™ Virtual Advisor, the first generative artificial intelligence (GenAI) virtual advisor software integrated into an automation system and specifically designed for the power and water industries. As a new feature added to Emerson’s Ovation 4.0 automation platform, this AI-powered virtual advisor software can provide real-time insights, improve efficiency, detect anomalies, predict maintenance issues, and support strategic decision-making.
Pittsburgh (July 15, 2025) — Emerson (NYSE: EMR), an industrial technology company providing advanced automation solutions, announced the launch of AI-powered Ovation™ Virtual Advisor, the first generative artificial intelligence (GenAI) virtual advisor software integrated into an automation system and specifically designed for the power and water industries. As a new feature of Emerson’s Ovation 4.0 automation platform, this AI-powered virtual advisor software can deliver real-time insights, enhance efficiency, detect abnormalities, predict maintenance problems, and facilitate strategic decision-making.
Ovation Virtual Advisor embeds localized generative artificial intelligence to provide dynamic system guidance and contextual support. This new solution will leverage natural language interaction to help users quickly access Ovation system documents, perform troubleshooting, proactively address maintenance issues, and identify optimization opportunities. As part of Emerson’s growing suite of AI tools, the system draws on Emerson’s deep expertise in the power and water sectors, laying the foundation for future AI-based insights to optimize process and equipment performance.
Bob Yeager, President of Emerson’s Power & Water Solutions business, said, “When dealing with growing demand, system complexity, and the uncertainties of climate change, operators of current critical infrastructure need to rely on intelligent systems to ensure a stable supply of electricity and clean water. With generative artificial intelligence (AI), our Ovation Virtual Advisor enables more efficient management of critical systems through clear operational awareness, automated handling of daily tasks, and advanced data analysis. Intelligent systems help improve reliability, extend the service life of existing infrastructure, and pave the way for more stable and sustainable operations.”
The advisor software follows security design principles and uses AI models locally pre-trained based on system information from Emerson and its customers. These models capture the qualitative behavior of the control layer to ensure the safety and accuracy of results. The AI models used by Ovation Virtual Advisor can also be customized and tuned by uploading domain-specific data and operator feedback, helping customers make better operational and business decisions and gain a competitive edge.
Emerson’s Ovation 4.0 platform, with its GenAI-enabled Ovation Virtual Advisor, can be used for new projects and system upgrade projects. The solution will be showcased at the Ovation User Conference held in Pittsburgh from July 27 to 31, 2025.
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