Amid the global wave of green energy transition, the new energy vehicle industry has emerged as a core driver of transformation. China is not only the world’s largest new energy vehicle market but also a front-runner in technological iteration, capacity expansion, and global layout. As industrial competition shifts from “scale-oriented” to “lean and agile”, an intelligent revolution centered on manufacturing fundamentals is unfolding in full swing.
In this transformation, Advantech, a deep-rooted player in the industrial Internet of Things (IIoT) sector, is leveraging its profound technological accumulation and global service network to deeply empower the new energy vehicle industry chain, propelling the new energy sector into a new era of “full-spectrum intelligence”.
Equipment Market Opportunities and Challenges Amid Globalization Wave
China’s new energy industry is evolving from the “product export” stage to the “ecosystem overseas expansion” stage, with the overseas layout of the entire industry chain becoming a common strategy for leading enterprises.
Data from the China Association of Automobile Manufacturers (CAAM) shows that from January to November 2025, China’s new energy vehicle exports reached 2.315 million units, a year-on-year increase of approximately 100%, among which the export volume in November alone hit 300,000 units, surging 2.6 times year-on-year. Customs data indicates that China’s lithium battery export value soared to USD 61.121 billion in 2024, and is expected to maintain a year-on-year growth rate of over 15% in 2025 (accurate data will be released in January 2026).
In terms of industrial chain supporting facilities, the export of lithium battery equipment has also witnessed significant growth. According to statistics from Vke Lithium Network, the export scale of China’s lithium battery equipment will surge by over 40% year-on-year in 2025. The international market share of China’s key equipment such as coaters, formation and grading systems, and assembly lines continues to rise. It is estimated that by 2028, the global lithium battery equipment market scale will exceed USD 100 billion, with a compound annual growth rate of over 20%.
However, the road to overseas expansion is not without hurdles. Chinese enterprises face multiple challenges in global layout, including complex standard certifications, stringent data compliance requirements, delayed service responses, supply chain fluctuations, and cultural differences. Especially against the backdrop of the EU’s Battery Regulation mandating the “battery passport”, full-life-cycle data traceability has become a rigid requirement, setting higher standards for enterprises’ data architecture and management capabilities.
Advantech Solutions: From Pain Point Resolution to Intelligent Upgrade
As a global IIoT provider, Advantech has built a full-stack product system covering data perception, protocol conversion, and edge computing, based on over 40 years of hardware and software technology accumulation. With high-reliability, open-architecture industrial hardware as the cornerstone, combined with the WISE-IoT platform to achieve equipment networking, data analysis, and intelligent operation and maintenance (O&M), Advantech helps enterprises evolve from automation to intelligence.
Advantech deeply engages in the entire chain of new energy power generation, energy storage, and consumption, providing dedicated controllers, edge computing devices, intelligent gateways, and data acquisition equipment for core links such as vehicle manufacturing, power batteries, wind-solar-storage systems, and supporting equipment. It connects full-link data to achieve efficient collaboration. Relying on its global service network and full-process support system, Advantech assists customers in addressing local compliance requirements and O&M challenges with ease, empowering the new energy industry to deploy globally in a safe and efficient manner through the dual-drive of “products + services”.
Targeting the common challenges faced by overseas-bound enterprises, Advantech has built an integrated “global resources, local response” solution to safeguard enterprises’ global operations.
Pre-certified Product Matrix to Accelerate Overseas Deployment
Advantech has launched a full range of multi-country pre-certified hardware platforms, meeting the requirements of mainstream global certifications such as UL, CB, FCC, and CE. Its modular design concept and configurable software framework enable customers to quickly build solutions that comply with local standards like “building blocks”, significantly shortening the equipment certification cycle.
Full-chain Hardware Coverage to Build a Reliable Digital Foundation
Advantech provides full-stack solutions for the new energy industry. Through high-precision controllers, intelligent acquisition gateways, and AI vision systems, it achieves precise control, real-time monitoring, and intelligent detection of equipment. The full range of products adopts modular design and open architecture to ensure stable operation in harsh environments, laying a solid foundation for building efficient and reliable new energy digital infrastructure.
Aligning with EU Battery Regulation to Empower Green Manufacturing
Advantech has fully launched the “energy-carbon integration” solution, which deeply integrates production scheduling with real-time equipment status to achieve dynamic energy optimization and precise carbon emission management. It not only helps enterprises reduce energy costs and advance carbon neutrality but also meets the compliance requirements of the EU Battery Regulation regarding carbon footprint and battery passports, building competitiveness in green manufacturing.
Global Service Network Construction to Ensure Worry-free Operations
Advantech has established a service network covering more than 90 cities in 27 countries including China, the United States, India, Brazil, Poland, and Vietnam, providing full-process support from product registration, cross-border service docking to local O&M. Combined with the digital remote O&M platform, it can realize fault early warning, online diagnosis, and program updates, significantly improving overseas operation efficiency. With the complete system of “product overseas expansion, service follows”, Advantech provides reliable guarantee for the global large-scale deployment and long-term stable operation of new energy enterprises.
Looking ahead at the technological frontier, Advantech will continue to drive multiple key innovations to facilitate the intelligent upgrading of the industry:
Deep Integration of Software and Motion Control: Promote the integration of motion control and industrial computing on a single platform, reconstruct the equipment control architecture through “one machine with multiple functions”, improve precision and response consistency, while significantly reducing hardware complexity and costs, helping equipment evolve towards lightweight and intelligence.
NVH Intelligent Detection System: Combine high-precision sensing and AI analysis to realize automated detection of noise, vibration, and harshness (NVH) from components to complete vehicles. With a detection rate of over 99.5%, it replaces human ear judgment, promoting quality control towards quantification and full-process management, and providing solid guarantee for driving comfort and brand reliability.
Integrated AI Big Data Platform: Focus on breaking the “data silos” between equipment and systems, realize unified governance and long-term traceability of cross-process and cross-protocol production data through the edge-cloud collaboration platform. On the basis of meeting global compliance requirements, it continuously empowers process optimization, energy efficiency improvement, and predictive maintenance, making data truly the core asset driving manufacturing evolution.
It is worth mentioning that the “full-spectrum intelligence” proposed by Advantech is not a simple superposition of individual technologies or products, but a systematic, software-hardware integrated empowerment covering the entire chain of the new energy industry: from raw material supply, production, application to recycling. Its core is to deeply integrate AI, IoT, big data, and industry knowledge based on the WISE-IoT platform, realizing perception, analysis, and optimization across all manufacturing scenarios.
Conclusion
Advantech’s role in the new energy field goes beyond the positioning of a traditional hardware supplier. With the concept of “full-spectrum intelligence”, supported by a global service network, and driven by AI and data technologies, Advantech helps enterprises transform equipment into intelligent entities that “can perceive, think, and optimize”, turn data into decision-making assets, and convert globalization challenges into operational advantages. Thus, Advantech has become a trustworthy long-term partner for more and more overseas-bound enterprises and manufacturing enterprises undergoing transformation and upgrading.
Looking to the future, with the continuous in-depth application of technologies such as software-motion control integration, intelligent detection, and big data platforms in scenarios like lithium battery manufacturing, electric vehicle assembly, and energy storage, Advantech will continue to join hands with industrial partners to jointly write a new chapter in intelligent manufacturing.
