As the Spring Festival approaches, the robot rental market is experiencing an unprecedented boom, and high demand for robots has become the new norm across the industry. According to the latest industry data, robot rental orders during this year’s Spring Festival have surged two to three times compared with normal periods. Many rental platforms have their schedules fully booked until the end of February, with slots even after the Lantern Festival completely reserved.
A Supply Shortage of Rental Robots
Today’s robot rental is no longer just about equipment leasing; it has evolved into full-scenario customized solutions. Whether for customer attraction at store openings or interactive entertainment at scenic spots and exhibitions, platforms provide targeted service proposals. Reports indicate that in Beijing, some full-size robots can even perform delicate tasks such as handwriting. On their busiest days, they continuously move between venues to participate in as many as eight events, becoming a “popular star” in various holiday activities.
Robots Enter Family-Scale Scenarios
Meanwhile, demand for private customization has exploded, breaking the previous situation where robot rental was mainly for commercial scenes. Since January, orders for private occasions — including family gatherings, birthday parties, and tea parties — have jumped 300% month-on-month, accounting for about 60% of total orders. This data fully shows that rental robots are no longer a “high-tech niche product”, but are gradually moving into ordinary people’s life and becoming a new choice for festive entertainment.
Driven by Cost Reduction and Technological Upgrade
The booming market is driving the entire industry forward at full speed. In 2025 alone, more than 1,500 new robot rental companies were established nationwide, representing a year-on-year increase of nearly 50%. The rapid development of the industry is closely linked to the continuous decline of hardware procurement costs. Cutting-edge technology that was once out of reach is rapidly entering ordinary people’s lives, adding a unique touch of technology to the traditional Chinese Spring Festival and opening a new chapter for the integration of technology and traditional festivals.
As hardware procurement costs continue to decline, cutting-edge technology that was once out of reach is rapidly entering ordinary people’s lives, adding a unique touch of technology to the traditional Chinese Spring Festival.
