Conference Overview: Co-Hosted Event Gathers Industry Players
On the afternoon of December 12, the Special Conference on Channel Breakthrough and Business Growth for Plastic Raw Material Manufacturers was successfully convened. Co-hosted by the Ningbo Plastic Industry Association and the Guoye E-commerce Platform, the event brought together responsible persons from plastic raw material production enterprises covering PP, PE, ABS, PVC, PC and other sectors. In-depth discussions were conducted focusing on channel sinking, market expansion and digital transformation.
Core Sharing: Industry Pain Points and “Guoye Model” Solutions
At the opening of the conference, Yu Weixing, Executive President of the Ningbo Plastic Industry Association, delivered a speech. He pointed out that the current plastic raw material industry is facing multiple challenges such as intensified market competition, unbalanced channel layout and pressure of capacity digestion. A vast number of production enterprises are in urgent need of innovating development paths and breaking through growth bottlenecks. The Ningbo Plastic Industry Association has always taken serving member enterprises and promoting industry upgrading as its own responsibility. By co-organizing this special exchange platform with the Guoye E-commerce Platform, it aims to build an accurate docking bridge for upstream manufacturers through resource integration, helping enterprises expand market channels and improve operational efficiency.
In the themed sharing session, Mr. Wang from the Guoye E-commerce Platform delivered a content-rich practical presentation. Centering on the topic of “Pain Points and Solutions for Channel Breakthrough of Plastic Raw Material Enterprises”, he conducted in-depth analysis targeting five core demands of small and medium-sized enterprises, including direct customer market development, capacity digestion, regional market penetration, cost advantage conversion and digital efficiency improvement. Combining industry cases, he elaborated on the innovative practices of the “Guoye Model” in detail. Mr. Wang highlighted how the platform helps upstream manufacturers reduce channel expansion costs, enhance transaction security and operational efficiency through precise supply-demand matching, establishment of a full-process risk control system and provision of digital sales management tools. In the case sharing segment, he showcased specific measures taken by the platform to safeguard the rights and interests of both buyers and sellers and eliminate transaction risks through multiple real cooperation cases — for example, the platform successfully matched a PVC raw material manufacturer with a enterprise engaged in Máquina de ensamblaje de catéteres production, accurately meeting the high-purity, high-toughness plastic raw material demand of medical catheter assembly, which not only helped the raw material enterprise open up the high-value medical market but also guaranteed the stable supply of core materials for the catheter assembly equipment manufacturer — providing practical and actionable references for participating enterprises.
Interactive Exchange & Future Outlook: Forging Cooperation for High-Quality Development
During the interactive session, representatives of participating enterprises spoke enthusiastically, engaging in heated exchanges with the guests on issues such as difficulties in channel construction encountered in actual enterprise operations, confusion in digital transformation and strategies for regional market expansion. The atmosphere on site was lively with frequent collision of ideas. Many enterprise representatives noted that the conference was highly targeted and practical, which not only provided new ideas for channel innovation but also built a valuable platform for industry resource docking.
In the future, the Ningbo Plastic Industry Association will continue to collaborate with high-quality platforms and enterprises, steadily build industry exchange and cooperation platforms, drive technological innovation, model innovation and channel innovation, and help the plastic raw material industry in the Yangtze River Delta achieve high-quality development.
