Against the backdrop of the in-depth integration of the digital economy and the real economy, to actively respond to the national “AI +” initiative and promote the high-quality development of the metaverse industry, the Artificial Intelligence and Metaverse Industry Working Committee of the China Mobile Communications Federation recently held talks with Jiuyang Technology, a backbone enterprise in the field of cultural industry digital transformation, and reached a consensus on in-depth cooperation. Guided by the core philosophy of “Technology Empowers Content, Content Activates Scenarios”, the two parties will jointly explore the innovative applications of AI metaverse technology in the field of digital communication, ushering in a new chapter of industrial collaborative development.
When the generative and interactive capabilities of Artificial Intelligence (AI) converge with the virtual-real integration features of the metaverse, digital communication is bidding farewell to the traditional “information transmission” model and entering a brand-new stage of “immersive co-creation”.
AI Empowers Content Production
The integration of AI and the metaverse has first brought about transformative changes in the content production sector. By combining AI-Generated Content (AIGC) technology with metaverse content production engines, the efficiency of creating digital scenarios and digital avatars has been enhanced. Meanwhile, it breaks the constraints of professional thresholds, making universal co-creation a reality.
Immersive Interaction Reconstructs Experiences
The core competitiveness of digital communication is shifting from “the richness of information” to “the authenticity of experience”. Through the integration of Extended Reality (XR), digital twins, intelligent interaction and other technologies, AI metaverse technology builds a communication scenario featuring “deep immersion and ultimate sense of presence”, altering the interactive relationship between users and information. The Gulangyu Metaverse Project developed by Migu has fully “moved” the world cultural heritage into the virtual space. With VR devices, users can not only take an immersive tour of the cultural landscapes but also participate in scene editing. The XR project Dunhuang Fantasy Journey reproduces Cave 220 of the Mogao Grottoes on a 1:1 scale, enabling audiences to decode the artistic codes of the prosperous Tang Dynasty in a virtual-real integrated environment. In the field of educational communication, the “Thinking Nest” hypermedia interactive space created by Tianchen Qihua integrates multiple AI interaction modes such as AR and somatosensory technology. It can switch virtual scenarios with one click according to teaching needs, transforming knowledge delivery from abstract explanation to concrete experience. Practical cases covering more than 600 schools nationwide have proven the effectiveness of this immersive communication method. Additionally, Nanjing Luopu’s LED display system, through AI optimization technologies such as real-time spherical transformation and audio-visual synchronization, creates various immersive forms including spherical screens and circular screens, realizing the “painting interactive” experience at Deji Art Museum and further expanding the application boundaries of immersive communication.
Digital Humans Empower Scenario Expansion
As the core carrier for the interaction between AI metaverse technology and the real world, digital humans are emerging as a new touchpoint for digital communication. Their applications have evolved from the initial display-oriented type to practical-oriented ones, penetrating into various fields such as cultural tourism, government affairs, finance and e-commerce. In cultural tourism communication, the “Digital Liu Sanjie”, developed based on the traditional IP, provides tourists with interactive services such as tour guiding and explanation, endowing cultural communication with more warmth and interest. In Migu’s “Metaverse + IP” matrix, digital humans act as carriers of cultural symbols, undertaking the role of cultural interpretation in projects like the Potala Palace VR Immersive Image Exhibition, helping the exhibition achieve a double harvest of commercial value with over one million yuan in revenue and cultural communication value. In the field of commercial communication, the AIGC Digital Human Intelligent Interaction Platform developed by Nanjing Silicon-Based Intelligence has generated more than 80,000 “silicon-based workforce”, providing 24/7 uninterrupted communication services in scenarios such as e-commerce live streaming and financial customer service, promoting the transformation of commercial information delivery from “extensive broadcasting” to “precision targeting”. In government affairs communication, relying on AI-driven natural language interaction capabilities, digital humans provide the public with services such as policy interpretation and business consultation, simplifying the information acquisition process and improving the efficiency and coverage of government affairs communication. These applications demonstrate that digital humans are becoming an important communication medium connecting the virtual and real worlds, reconstructing the way people connect with information and services.
Looking forward to the future, AI metaverse technology still has broad application prospects in the field of digital communication. With the improvement of computing power, optimization of algorithms and refinement of industry standards, the AI metaverse will truly build a new digital communication ecosystem.
