To implement the guiding principles of the Central Economic Work Conference, fulfill the relevant arrangements set forth in the 2025 Government Work Report and the Circular of the General Office of the Ministry of Industry and Information Technology on Doing a Good Job in Quality Work of Industry and Information Technology in 2025, further advance the work of “increasing product variety, improving product quality and building independent brands” in the manufacturing sector, guide manufacturing enterprises to strengthen brand building, create renowned and high-quality products as well as classic industries, and foster a sound atmosphere for brand development, the China Academy of Information and Communications Technology (CAICT) took the lead in organizing the series of activities for cultivating and promoting the “Made in China” brand. Adhering to the brand cultivation philosophy of “Driven by Advanced Technology, Supported by Excellent Quality, and Forged by Craftsmanship Culture”, the initiative solicited ten key activities around four pillars: City Tours, Industrial Co-creation, Enterprise Renovation, and Premium Product Cultivation. It linked high-quality brand activities into an integrated ecosystem, presenting the achievements of “Made in China” brand building in a multi-level and all-dimensional manner.
Multi-Dimensional Activity Layout: Building a Comprehensive Brand Promotion Ecosystem
In the dimension of City Tours, local flagship brand events and promotion of brand building achievements were organized. Based on the characteristics of regional development and the advantages of industrial agglomeration, flagship brand events were held, including the launching ceremony of the “Made in China” brand cultivation and promotion activities held in Qingdao on July 17, 2025, where the ten key activities for 2025 were released. A total of 17 themed events were held during the series, attracting over 10,000 on-site participants and garnering a cumulative 120 million online views, creating urban industrial cards with high recognition and strong influence. Offline, immersive brand experience zones were set up simultaneously to promote local characteristic brands, and more than 150 enterprises were organized to share outstanding brand building achievements and typical experiences, giving full play to the exemplary and leading role of best practices in brand development.
For Industrial Co-creation, brand building salons, brand story screenings and brand scenario demonstrations were carried out. Multiple brand building salons were held, bringing together industry experts and enterprise representatives to conduct in-depth discussions on segmented fields of brand building, pool industry wisdom, and disseminate the concept of integrated development of brand building and industrial science and technology innovation. Over 60 brand stories were collected and selected from key sectors for screenings, showcasing the highlights of brands in technological innovation, service improvement and cultural shaping in a multi-dimensional and all-round way, and inspiring the whole society’s pursuit of outstanding brands through touching brand stories. Immersive scenario demonstrations were organized for AIPC, robotics and other fields, attracting more than 50 enterprises to participate. A demonstration and exchange platform for brands and industrial ecosystems was built, focusing on presenting the innovative solutions and technological breakthroughs of brands in core business scenarios, and demonstrating the comprehensive strength of the brands.
In the aspect of Enterprise Renovation, brand standardization training, on-site brand support services for enterprises, visits to renowned brand enterprises and brand globalization activities were organized. More than 40 brand standardization training sessions were held for manufacturing enterprises, with over 10,000 participants, to popularize standards for brand cultivation and evaluation, guide enterprises to formulate and implement brand strategies, cultivate professional talents in brand management, and lay a solid foundation for enterprise brand building. Combined with the evaluation of enterprises’ quality management capabilities, on-site support services were provided to more than 1,200 enterprises, solving nearly 10,000 bottleneck problems in the process of enterprise brand building and helping enterprises enhance their capabilities in brand creation and operation. Enterprises in the upper and lower reaches of the industrial chain were organized to visit well-known enterprises in various regions to learn advanced production management models and brand operation experience, forming a sound pattern of exchange, mutual learning and common development. Focusing on the topic of manufacturing brand globalization, experience sharing events were held in multiple places to discuss the experience, challenges and future paths of “Made in China” brand globalization under the new situation, contributing wisdom and strength to the internationalization of manufacturing brands.
For Premium Product Cultivation, the Torch “High-Tech Premium Products” initiative was launched. Through organizing brand exchange and promotion activities such as the Torch “High-Tech Premium Products”, the high-quality development achievements of national high-tech zones were showcased in a concentrated manner, and the influence of the brand of high-tech industrial clusters was enhanced.
Remarkable Activity Achievements: Injecting Impetus into High-Quality Manufacturing Development
The successful holding of this year’s series of activities has not only fully demonstrated the fruitful achievements of “Made in China” in brand cultivation and development, but also effectively stimulated the enthusiasm of manufacturing enterprises for brand building, injecting strong impetus into promoting the high-quality development of China’s manufacturing industry. Through a multi-stakeholder cooperation model involving local government support, association co-construction, institutional linkage and enterprise participation, the series of activities has built a brand cultivation platform integrating exchange, display and capacity improvement, effectively promoting the popularization of brand cultivation concepts, the improvement of brand management capabilities and the manifestation of brand value. In the future, we will continue to summarize the experience of the activities, deepen brand cultivation work, guide more manufacturing enterprises to take the path of brand development, jointly polish the gold-lettered signboard of “Made in China”, and help China advance from a major manufacturing country to a manufacturing power.
About CAICT: Supporting Industrial Development with Professional Strength
As a scientific research institution directly under the Ministry of Industry and Information Technology, the China Academy of Information and Communications Technology (CAICT) positions itself as a National High-End Professional Think Tank and Industrial Innovation and Development Platform. It has played a strong supporting role in major strategies, plans, policies, standards, testing and certification in the information and communications industry.
